Being involved in a wide variety of graphic design projects I often weigh up the best way forward in terms of promotion effectiveness compared with cost effectiveness.

In terms of promotion effectiveness the difference between a brochure and a folder with inserts really depends on the type of services or products you sell and your audience. But with cost effectiveness the difference is not straight forward. Surprisingly a brochure can cost far less to print when compared to an equivalent folder with inserts.

The trick is to work out how regularly the literature needs to change, be updated or added to. In many cases just one or two pages of a brochure may change over a period resulting in the whole brochure being re-printed. So although a brochure may be cheaper initially, when re-printed the cost could be greater than an initial investment of a folder with inserts as only the affected inserts need re-printing.

Alternatively several smaller brochures or leaflets can be more cost effective than one large brochure.

Another benefit of a folder system is that inserts or smaller brochures can be used separately when required as well as together, adding further flexability and cost benefit.

For a free cost comparison please get in touch.