Blogs: what’s all the fuss about?
For those who don’t know, a blog (short for ‘web log’) is a website (or part of a website) where posts are written in a reverse chronological order. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual although some focus on photographs (photoblog), sketchblog, videos (vlog), or audio (podcasting), and are part of a wider network of social media.
Blogs can commercially work better that traditional newsletters and news sections of websites. Incorporating a blog into a company website can be far more beneficial for several reasons:
1) For providing potential clients with up-to-date relevant information on a regular basis.
2) Blogs tend to use content management technology and can easily be updated in-house.
3) They are great for optimisation benefit, if implemented correctly the content can count towards a websites total content.
4) A user can opt for an RSS feed and automatically receive new posts direct to their email in-box.
5) Because posts tend to be short they can more easily be created and made more specific.
6) They tend to be more effective as they are written in a less formal manner and more like a conservation.
7) Best of all they are interactive, comments can be made by readers and made to appear by the relevant post enabling credibility.
If you would like to talk about adding a blog to your current site, improving the SEO of a current blog or branding an existing blog with consistent graphic design to match your current website please get in touch.
