Archive for the ‘Branding’ Category

ITV’s new drama: SOLD

Thursday, November 29th, 2007


sold-1.jpg What’s this show got to do with graphic design and new media? - well consistency of design. But first a few words about the show. It’s a new six part show about the world of estate agency, Kris Marshall and Bryan Dick lead the cast. In design terms the Estate Agency uses various forms of promotion. Wether you like the style of design or not, one things for sure, it demonstrates good consistency in design, through all formats from point of sale in store to sale boards to window displays. We  consider this to be one of our main strengths at Titman Firth and the benefits are that it helps build on brand recognition and avoids brand dilution maximising market budget.

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