If you have read blogs before you may know what an RSS feed is and already be subscribed to some. For those of you who don’t know, it is a way you can choose by subscription to receive regular information.

Typically RSS feeds deliver information from websites that are regularly updated and where the content is of current interest. Information such as news headlines, weather updates and magazine articles etc are common. The platform you choose to receive the information ranges from computer based applications to mobile phones.

Subscribing to a feed is easy, you can subscribe to the Titman Firth Blog for example by clicking the RSS feed icon below, then simply select the a reader method of your choice. Our technical team currently favours ‘Newsgator’, this works both online for remote use, and with your Outlook email software and alerts you when a new post is published in the same way you are alerted to new mail.

The business benefits are great as the only people to receive the feeds are ones that have chosen to do so, which means they have an interest in the subject matter, great for current and potential clients. Better still is the fact that the process is automated, readers can subscribe, de-subscribe and receive all new posts automatically.

Additional information on RSS feeds and other types of feeds can also be found clicking the RSS feed icon below. For more information on website design and development including blog and post production please leave a reply to this post (and subscribe!).

Last week Titman Firth completed its latest re-brand project for employment law specialist PJH Law. The re-brand for the solicitor firm consisted of logo development, literature, advertising, folders, website and search engine optimisation.

What is special about PJH Law is their use of new media to communicate with their current and potential clients. Upon commission they already operated a blog and had podcasts on employment law changes.

We provided a graphic design and website solution that integrated their blog into their new website so the site would benefit from the content of the posts and thus improve the sites optimisation.

Upon launch PJH Law kindly put a post on their blog in recognition of Titman Firth’s efforts. Please take a look.

If you would like to know more about how we can help raise your firms profile and integrate new media formats please call us on 01733 253934.

For those who don’t know, a blog (short for ‘web log’) is a website (or part of a website) where posts are written in a reverse chronological order. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual although some focus on photographs (photoblog), sketchblog, videos (vlog), or audio (podcasting), and are part of a wider network of social media.

Blogs can commercially work better that traditional newsletters and news sections of websites. Incorporating a blog into a company website can be far more beneficial for several reasons:

1) For providing potential clients with up-to-date relevant information on a regular basis.

2) Blogs tend to use content management technology and can easily be updated in-house.

3) They are great for optimisation benefit, if implemented correctly the content can count towards a websites total content.

4) A user can opt for an RSS feed and automatically receive new posts direct to their email in-box.

5) Because posts tend to be short they can more easily be created and made more specific.

6) They tend to be more effective as they are written in a less formal manner and more like a conservation.

7) Best of all they are interactive, comments can be made by readers and made to appear by the relevant post enabling credibility.

If you would like to talk about adding a blog to your current site, improving the SEO of a current blog or branding an existing blog with consistent graphic design to match your current website please get in touch.

Interesting topic this, once upon a time a company who wanted to promote itself on video would have needed a huge budget to shoot, film and edit a production, and that’s without the cost of putting it onto video or DVD.

Now following the popularity of blogs and podcasts your business can add video blogs to the list!

Some companies may find the informal nature unsuitable to their target audience and I agree, but to some (particularly those where their staff are their product like with consulting firms) the benefits of what blogs and podcasts offer is only made stronger by video. With this medium comes a unique honesty as the result tends to house less bells and whistles and is less polished. Furthermore, the content is open to comment which brings a natural verification.

They are cost effective to do and place on line and when done right can reflect and enhance your brand while increasing traffic to your site. The Radio 1 Chris Moyles show launched Chris Moyles’s first video blog this week and from early reports has certainly made an impact!