Archive for the ‘E-Marketing’ Category

Looking for new business this month?

Sunday, September 7th, 2008

Here at Titman Firth we design, write, programme, and send HTML email campaigns which can bring enquiries through on the same day of sending. This works by a series of communication which builds the relationship before you even speak to the potential client. Starting from a HTML email we request basic contact data in exchange for further information. This is then followed up by auto response email and personalised email communication.

The result is great campaign enquiry results and the sales relationship already started. Best of all the cost is extremely cost effective, especially when compared to more traditional methods such as direct mail. We can provide the data to up to 500K but can also provide data clean facilities for your own lists. For more information on how HTML email could work for your business Please get in touch.

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e-Magazine launch is a success

Thursday, May 29th, 2008

highlights-cover-july08.jpgApril’s e-Magazine issue of Gambro’s Highlights Magazine has seen an increase in visitor usage since it’s launch in April.
 
We produce both the printed and on-line e-Magazine version. What the e-Magazine version brings is the ability for it to be searched, to be emailed to a friend, and for web/email links to be clickable direct from the pages.

The July issue can be accessed here:

www.gambro.co.uk/highlights-july08

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Website news section made more effective

Monday, March 10th, 2008

logo_dna.jpgWe have completed improvements to the news section of Gambro’s DNA site.

The introduction of images really makes a difference to the customer attraction to the site. Based on visitor statistics Titman Firth have been able to establish the most visited pages and give viewers more where needed.

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Support sales campaigns with e-marketing

Friday, March 30th, 2007

emarketing2.jpgTo help sell goods or services is the overall initiative of any good sales or marketing campaign.

There are a variety of different approaches you can take, some being the more traditional such as direct mail or advertising. But the use of e-marketing is something that can really help increase the effectiveness of such a campaign and boost sales. (And that’s without mentioning the additional support that SEO can bring.)

Used successfully, e-marketing is a cost effective way of targeting tens of thousands of potential customers in an instant. It can have built in response methods that link to your website and aid the sales process way before a physical enquiry is made.

The success is limited to your target audience and like any campaign relies on effective targeting. Knowing your audience should determine the split between your usage of new media (e-marketing and websites) and print based promotion.

As a method of attracting new business I believe for certain sectors e-marketing can work well but the most important thing to remember is that no matter how may enquiries you may get, your company website and literature must be good enough to convert the enquiry into a sale. Good graphic design, website programming and print production all play their part.

Finally it’s worth noting that SMS marketing can also play its part, particularly towards targeting consumers.

All of the above services are available from Titman Firth.

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