Titman Firth together with two other local firms presented an hour long seminar to around 60 marketing profeshionals last week. The seminar hosted by the CIM Chartered Institute of Marketing provided practical steps you can take to make your site more search engine friendly covering technical, design and copywriting aspects of optimisation.

There is a huge amount of information available on search engine optimisation (SEO) but it can sometimes seems like a mysterious, complicated subject. But this seminar covered the essential principles of the subject and showed some highly practical tips and techniques to improve search engine rankings, and therefore traffic, leads, sales and ultimately profits.

The seminar provided answers to these questions and more:

- How do search engines work? (and what are the implications for your site?)
- What can you do to identify the right keywords and phrases?
- What are the design techniques that help (or hinder) SEO performance?
- How should you write or rewrite your site’s content to incorporate keywords?
- How can you build links from other sites to boost your ranking positions?
- What sort of monitoring will help you achieve ongoing improvements?
- If you want to bring in specialist help, where should you focus your investment?

Guests came away with an achievable checklist of things to do themselves with the option of contacting Titman Firth for further SEO development.

For further info please get in touch.

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