Last nights Apprentice, week 5, lead by Sir Alan Sugar, was all about selling photography. The teams had to choose photography art to sell. You may ask what the relevance is to the graphic design and the website services we offer? Well we too are in the business of using imagery that appeals to a particular audience to promote or sell goods and services.

It came of no surprise to me that the success of the last nights winning team came down to two things:

1) Target audience size
2) Quality of leads

At the end of the day the greater the audience the more products or services can potentially be sold. In this case the target audience of horse imagery was far greater than that of say the narrow audiences of lip images or seafood.

But the missing trick that the apprentices failed to realise while buying the art was to gain a current client list from their chosen supplier which they could use to sell to. Only one team did this and to me it too was the difference between success and failure.

For more information on the series visit their Website

This entry was posted on Thursday, April 26th, 2007 at 2:13 pm and is filed under Photography. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.