There are many terms that describe employee engagement, some call it in-house branding, employee marketing etc but the point is that the power of employee engagement is of great benefit.

Former GE Chairman and CEO Jack Welch when asked which measurements “give the best sense of a company’s health” replied: “Employee engagement first. It goes without saying that no company, small or large, can win over the long run without energised employees who believe in the mission and understand how to achieve it. That’s why you need to take the measure of employee engagement at least once a year through anonymous surveys in which people feel completely safe to speak their minds.â€?

Marking planning therefore should not just focus on the external identity. A few years ago Titman Firth created an extensive identity by rebranding a B2B firm. New brochures, exhibition stands, leaflets, stationery and logo were the initial items to benefit from the new branding. The plan was to introduce this to the outside world (clients and potential clients) but in this case the opportunity was not missed to launch the new brand to the staff. I travelled from Peterborough to London to present the graphic design proofs in a bid to get buy in from the employees. The message was clear, with all the time and money invested in the new brand it would have been a shame if the staff did not realise the value of the work or believe in it.

This entry was posted on Thursday, March 29th, 2007 at 10:17 am and is filed under Employee Engagement. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.