In this day and age the possibilities for new media and its mix with traditional medium as promotion are endless, but however good your methods are at initially attracting the target audience the follow up is crucial.

Yes, I agree that instant new media methods such as email, pdf attachments etc can work well but more often than not printed literature cannot be ignored.

A well planned, designed, written and produced piece of literature is worth it’s wait in gold, especially when used to back up initial response.

I guess it comes down to good targeting and knowing your audience. It’s true to say that most sales processes still (and will for a long time to come) demand a postable response. Whoever your target audience is though, the confidence given by printed literature is hard to beat.

This entry was posted on Wednesday, April 18th, 2007 at 9:00 am and is filed under Literature. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.