AFP Consulting Showcase

AFP Consulting is a leading management consultancy providing a range of bespoke management solutions. They can help an organisation to improve business performance and achieve its unique goals and ambitions.

As part of Alexander Forbes, one of the world's largest risk finance companies, they have a number of UK and international offices with teams of leading experts.

They approached Titman Firth for a complete identity overhaul of all literature and exhibition display materials, all of which could then be taken and managed by their in-house design team.

We created a bespoke identity theme comprising of a selection of coastal images shot on location around the country. Each picture has a slogan and together they represent each service area the firm offers.

The individual pictures and slogans that represent each service area are as follows:

• Picture: Lifeguard station
  Slogan: Find safety in an uncertain world
  Service: Risk management
• Picture: Deck chair in sunlight
  Slogan: Be seen in the best light
  Service: Quality standards
• Picture: Rowing boat on beach
  Slogan: Keep clear of stormy waters
  Service: Compliance   regulation
• Picture: Tyre tracks in shingle
  Slogan: Take a unique route
  Service: Service: Strategic development
• Picture: Coastal wind turbine
  Slogan: Maximise efficiency and performance
  Service: Information technology

The result is a strong brand for each area of the business that can be applied throughout all marketing activity, both in print and online.