Dragon boat festivals are held once a year up and down the country including Cambridge, Norwich, Milton Keynes, Newark and Peterborough. Organisers Gable Events invite more than 50 crews at each event from local companies to battle it out on the water, with several thousand spectators cheering them on.
Gable Events wanted to create an identity that
would give each festival a powerful and yet distinctive corporate brand
of their own, which would work consistently across all event literature,
poster campaigns and websites. Titman Firth were brought in to do just
that.
Gable Events say: "We are delighted with the new graphic design,
branding and literature, and Titman Firth’s commitment to the
project has been paramount to its success. Their work has also proved
cost effective as we can now print much of the literature ourselves
from the Microsoft Word templates created by Titman Firth."