MG Training Showcase

MG Training provide a wide range of training to the business and voluntary sectors. Their training is tailored to suit the needs of their clients, large or small. Where possible, the courses lead to nationally recognised qualifications.

They approached Titman Firth for a complete identity overhaul and a number of new marketing communications items. We began by creating a new logo that uses shapes linked together to signify the expanding knowledge and ability that comes from training.

We also implemented a pictorial theme of high adrenaline sports across a range of literature and advertising. This grabs readers’ attention and ensures a consistent identity across a range of training services the company offers. What makes the identity work is the link between the pictures, the words and the subject matter.