Targeted advertising with the right graphic design
can be a very effective way to attract new clients and customers
to your business. It can also keep existing clients and customers
loyal and increase repeat business.
That said not only is the design important in attracting the target audience and creating the right impact but the content of the advertising is essential to converting the viewer into a sale.
We can work with existing styles and develop them or create brand new campaigns. The types of advertising we produce includes:
Yellow Pages directory advertising
BT Phone Book directory advertising
Business Pages directory advertising
Thomson directory advertising
Bus Stop poster advertising
Bill Board poster advertising
Newspaper advertising
Magazine advertising
Recruitment advertising
Often when involved with literature or website projects we are asked to develop advertising campaigns based upon the content of these. This proves not only more cost effective to do together but the results are more consistent and increase brand profile as one mirrors the message of the other.
Where appropriate as with the literature or websites we produce we can
implement what we call a 'themed picture approach'. This is where when creating more than one advert we can provide a picture and a word theme that strongly promotes the subject matter and provides a vehicle to carry across all other marketing activities.
Examples of advertising campaigns we have produced can be seen within the 'showcase' section of this website for clients such as Heald Solicitors, Beebys and MG Training.
We handle the whole process from concept through to print involving
all the disciplines necessary such as design, copywriting and photography
and can provide the artwork to the publication in the required format
complete with a proof.