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Corporate identity

When we talk about an corporate identity, we really mean the experience of an organisation from a customer's point of view. It encompasses much more than a logo, extending to every part of your customers' interaction with your business. It's about the way the phone is answered, the type of furniture in your building, even the clothes you and your employees wear. Your potential customers take in information about you from every available point and then make the decision about whether or not to buy from you.
Nevertheless, the visual elements are what we can help you with and are some of the most important aspects of your identity because they are what people see most often. In particular, they are often the only things on which people can judge you until they become your customers.
The most common visual elements of a corporate identity are:
  • Logo
  • Literature
  • Advertising
  • Website
  • Signage
  • Vehicle leverage
  • Uniforms
  • Exhibition Displays
  • Point of sale
Whether we are creating a new corporate identity from scratch or developing an existing one we ensure that all aspects are considered. Consistency is of upmost importance and without it an identity can be lost and a brand destroyed.
We can audit existing marketing materials and develop new projects that are in keeping. We can also work from existing guidelines set by visual identity manuals. In addition we can create an identity manual to ensure consistency is followed.
We handle the whole process from concept through to print involving all the disciplines necessary such as design, copywriting, photography, illustration and printing together with signage, vehicle liveries, exhibition displays, uniforms etc.
The main benefit of us handling the entire process is it provides stronger, more consistent results that in turn are far more effective at attracting the target audience thus generating more business and raising company profile.
Examples of corporate identities we have created can be found in the ‘showcase’ section of this website such as Corporate Identity - Heald Solicitors, Corporate Identity - AFP Consulting, Corporate Identity - Beebys, Corporate Identity - MG Training.
© Titman Firth 2006