Literature can be designed in many different shapes
and sizes, examples of the main kinds we produce are listed below:
Brochure graphic design
Folder graphic design
Insert graphic design
Flyer graphic design
Direct Mail graphic design
Report graphic design
Magazine graphic design
Newsletter graphic design
Booklet graphic design
Catalogue graphic design
Whatever the type of literature required we always have a focus on clear communication with the audience.
We can create and develop literature from scratch or from existing styles.
What’s special about what we offer in terms of design here
is where appropriate we can implement what we call a ‘themed
picture approach’. This is where when creating more than one
cover or section we aim to provide a picture and a word theme that
strongly promotes the subject matter and provides a vehicle to carry
across all other marketing activities such as advertising and website
etc. This method is not only cost effective but far more successful
at building stronger brands due to the increased exposure it creates.
In some cases though where the product or service is more easily represented
we may choose to photograph this and develop a theme through a photographic style rather than subject matter. A good example is Beebys where we have
captured the strengths of the company by showing their smart, cleanly dressed and uniformed staff doing their jobs efficiently via quality commissioned
photography. This has proved a strong message and selling point over their
competitors to their audience.
Often the need for personalisation is required for items such as
report covers and proposal documents. Here we find the solution of
professionally printed covers coupled with the supply of designed Microsoft
Word templates perfect so titles and contact details can be overprinted
in black. Examples of this can be seen within the ‘Showcase’ section
of this website for AFP
Consulting and the Haycock
Hotel.
We handle the whole process from concept through to print involving all the disciplines necessary such as design, copywriting, photography and printing.