How Titman Firth can work with you
The Titman Firth process described here could form the heart of your project programme; helping you complete on time, on budget and to the highest standards.
1. Getting to know you
The initial meeting or contact is where you tell us about yourself and what you want to achieve. For example, we will ask about your customers, competitors, target audience, key messages, brand personality - and of course your business, marketing and communication objectives.
We will also ask about the logistics of the project itself, including your budget. It is important to tell us about this so we can make sure the best results are produced using your available funds. Details of your key deadlines, preferred methodology and any restrictions on the project are also needed. Examples of past projects in our portfolio will be useful when we discuss your options, including the likely timescales and costs.
Our recommendation is that a number of people from your organisation are involved at the briefing stage and remain on the project throughout.
2. Our proposal
The initial meeting or contact helps us prepare a proposal. We will often have developed some new ideas since the initial meeting, so the proposal might detail new ways to achieve the objectives discussed. For example, a folder with a range of inserts may have been discussed at the meeting, but after careful consideration we might suggest an alternative, such as a range of separate brochures. This is because we spend time after the meeting examining your needs and exploring how your budget might be put to the best use.
Our proposal includes an investment summary, timescales and payment schedule.
Design is always a subjective matter, and so what we believe is right for your target audience might not actually be to your personal taste. That's why we believe in the value of producing more than one concept for each new project. If we produce a number of concepts then we are likely to find a solution you can support. In addition we often produce wire frame layouts - particularly for websites prior to the design process to ensure content has the correct emphasis.
As an extra check to make sure we are heading in the right direction, you are encouraged where possible to test the concepts with members of your target audience or focus groups. This will give you the confidence that the concept you choose will meet your communication objectives.
Once a concept has been chosen, we take your feedback and produce the first proof. We also produce working examples where necessary so you can see how any folds or inserts actually work. After receiving your comments on the first proof, we develop a second one.
Our estimates usually budget for two proofs in print or online, enough for most projects as we generally find that clients are happy with the second proof. You can of course make further changes at this stage and we would charge a simple hourly rate for the extra work. Even so, we would naturally gain your approval before proceeding.
5. Your sign-off
Before putting a site live for sending a file to print we seek your approval. This is not normally an opportunity to make significant changes but purely a means of checking that all images and text appear correctly and that functionality is faultless.
We can manage the whole print process from selecting the appropriate printer for the job to ensuring the quality of the printing is to the required specification. We maintain a high level of contact with the printer and can preview random copies off the press to ensure that quality consistency is realised.
We always see the printer's finished product, authorising delivery only if we are happy with what we see. This is another way we give you peace of mind.
8. Aftercare service
Our aftercare service enables you to place your reprint orders direct with us in the knowledge that the same quality control procedures will be adhered to. In addition, we can help if you decide to take things further, for example by making a brochure available as a PDF file, or converting your stationery style into an email-compatible format.